Short of spending the last five years living in a remote part of the Arctic Circle, you’ve most likely been hearing the term “SEO” thrown around quite a bit. You might understand it, or you might still be foggy on the details, but one thing is for sure: if your company doesn’t currently have an SEO strategy, now is the time to start. There are a multitude of reasons that SEO will help improve your business and boost your profits, but these three will help get the point across.

First, What Is SEO?

Search Engine Optimization (SEO) is a collection of techniques and strategies that work together to help your website appear at the top of search engine results. Unless an Internet user types in your website address to find you, your company is at the mercy of Google and other search engines to list your business high enough in the results that you get noticed. Businesses located on the first page of search results earn millions more clicks than businesses located on the fifth page of search results. It’s your SEO campaign that dictates how Google will rank you and how many potential customers or clients can find you.

Start Now, Because Return on Investment Takes Time

Like most important things in life, an SEO campaign cannot provide instant gratification, at least not at the level that will completely transform your profits in a 24 or 48 hour period. Any of the expenses involved in SEO are well worth it, since they are put toward capturing more search traffic, solidifying your brand recognition and visibility, and outrunning the competition. The longer you put effort into an SEO campaign, the more results you will see.

SEO Offers Compounded ROI

An SEO campaign is one of the few, if not the only, method through which your investments become compounded over time. Every single thing that you do to create the best SEO possible is permanent, so you continue to increase your company’s Internet footprint and put yourself in the eye of new customers.

If You Procrastinate, Your Competition Will Leave You In the Dust

You may not be ready to jump on the SEO boat, but your competitors are, which means that they will be enjoying the benefits of higher Internet traffic while you are left struggling with an outdated website. Even just dipping your toe into the SEO waters can’t hurt; find out what’s available, explore your options, and gain enough confidence to take the plunge.