Totality Content Marketing Services

Totality Content is committed to using the power of words to increase your company’s visibility, engagement, traffic, leads, customer acquisition, customer retention, and brand image.  

We treat content marketing the way it should be treated: as a vital component of your company’s success.

Content Marketing Strategy

Create a vision for your content marketing.

We develop buyer personas, perform an audit of your existing content, define SEO keywords, and develop a content marketing editorial calendar. Once we have visualized your path, we create it!

Persona Development

Profiles of your desired clients and their specific needs and interests. We use these personas to determine how your content should most efficiently attract them to your company.

Keyword Research

Using data to evaluate the keywords that produce your strongest search engine rankings, as well as the keywords that need more attention to build your rankings.

Content Audit

An inventory of all of your existing website content and a comprehensive analysis to identify every piece of content that needs to be removed, merged, updated, and freshly created.

Content Ideation

We generating relevant, timely, and engaging topics to resonate with your target audience and buyer personas. This includes an editorial calendar to map out content production. 

Content Creation

We craft customized, thoroughly researched, engaging content that matters. 

We use a diverse range of content to help your business dominate your space. Every word is based on your company’s exact needs. We deliver authentic content that is closely synced with your goals.

Blogs and Articles

A range of content formats designed to simultaneously draw more visitors to your site, improve your SEO, and strengthen your position as an industry leader.

SEO-Optimized Website Copy

Homepage, services, company profile, landing pages, and other website copy carefully crafted to improve your search engine rankings and minimize bounce rates.

Though Leadership

Become a leader in your industry with the help of our powerful long-form content. Posts with at least 2,000 words generate the most organic traffic and offer significant SEO results.

Content Assets

We create assets that are highly promotable and function as the cornerstones of your content marketing efforts. Content assets generate leads and build your brand authorities for years.

Content Optimization

We handle the finer details to make your content visible, impactful, and capable of boosting search engine results. 

We use strategies including keyword research, SEO best practices, user behavior predictions, and other industry insights.

Keywords

We utilize the keyword strategies that will help you rank for your desired words and phrases.

Meta Data

We refine titles, descriptions, and other meta elements that influence how search engines recognize and rank your site. 

Page Structure

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Long Form Content

We pay special attention to the structure of your on-site content so that search engines “see” and approve of your hierarchy. 

Content Promotion

Make sure your content is viewed, shared, spread, and utilized by the people who matter most.

We broadcast your content to attract as many viewers as possible. The ultimate goal is to expand your company’s reach, gain recognition for your brand, and attract new leads that convert into customers.

Press Releases

A press release is your ticket to publicity, so we compose any press release that you need to highlight events, news, and changes within your business.

Email Campaigns

We offer weekly and  biweekly email updates, drip and capture campaigns, and call to action campaigns to promote your content and help you gather leads.

Social Media Outreach

We handle your social media outreach on Facebook, LinedIn, and more to promote your content and attract customers.

Guest Posting and Content Syndication

We write and share your content with other industry influencers who republish and share your content with their loyal following.

Content Maintenance

Never let stale or outdated content sink your rankings or reputation. 

We use best practices to maintain fresh content across your website. We swap old statistics for new,  update internal links, and refurbish content for new purposes. 

Technical Issues

We monitor technical issues to make sure that broken links and other errors do not prevent your audience from enjoying your content. 

Content Updates

Content often needs updates to remain accurate and fresh. We handle those updates so you can trust that everything within your blog and website is precise. 

Spin Popular Content

Your dedicated writers will identify the most popular content on your site and then spin it into other forms to capitalize on its popularity and drive more traffic. 

Link Reviews

Our linking and review strategies will draw new visitors to your site month after month. Your content will never become stale or outdated. 

Content Reporting

Comprehensive reporting analyzes the impacts of your content marketing.

We deliver focused reports to you on a monthly or quarterly basis so that you can see your traffic, brand awareness, engagement, and conversions growing over time. 

Traffic To Your Site

We track traffic to your site, compare it to the content we are publishing, and analyze our next content decision accordingly. 

Engagement on Site

It’s not enough to deliver visitors to your site. They need to engage as well! We track engagement in terms of bounce rate, time on page, social shares, comments, and more. 

Brand Awareness

We manage your brand awareness to track inbound links, new visits, social media reach, and other essential components of growing your brand name. 

Conversions

Conversions include email sign ups, lead captures, asset downloads, and more. We track all of this to analyze your company’s successes and build on them. 

We Help Your Website Get Found.

Ranking at the top of Google’s search results, increasing your visitor base, and strengthening your brand name are not goals that can be accomplished overnight. They require a strategic long-term plan like those in the content marketing packages we offer. Our packages are designed to include the specific components your business needs to grow in the way you envision. 

When you trust Totality Content Marketing with your online marketing needs, we will help your website get found… and so much more. Ready to get started? We sure are. 

Get Your Content Rolling

We offer plans and a la carte options to meet your needs

(484) 252-9192

info@totalitycontent.com

9433 Highway 78, Suite 8B, Ladson SC 29455

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